Capital Tacos began 2022 by launching a new franchise opportunity.
The fast casual was founded in 2013 in a 1,000-square-foot storefront in Land O’ Lakes, Florida. The chain has since expanded to five units throughout the state, each with its unique atmosphere. As Capital Tacos moves further into franchising, it plans to keep that individualistic mindset by seeking second-generation spaces and transforming them. Target markets are Florida, Georgia, South Carolina, North Carolina, Tennessee, Arkansas, Alabama, Missouri, and Louisiana.
The company is prepped with a tech stack that includes Punchh, Olo, and Koala, and proprietary, custom-built kitchen display systems. Restaurants have seen a double-digit revenue increase over 2019, and a majority of the chain’s revenue is now digital.
“We’ve had literally hundreds of requests over the years—from guests who have visited our stores locally across Florida and from states across the country—asking if and how they can bring Capital to their hometown,” said Josh Luger, Capital Tacos’ operating partner and co-owner. “We’ve spent years with our heads down, building out and bulletproofing the concept before going back to these folks, as we are now, saying, ‘yes, you can’ and ‘here’s how.’ And the timing to do so is better than ever.”