Capital Tacos is pleased to announce the hiring of industry veteran Joel Bulger to the position of Chief Marketing Officer (CMO).

Bulger is a veteran of the restaurant industry, having most recently served as CMO of Zaxby’s, where he drove all-time record sales. In total, he has 30 years of experience aiding in and directing the marketing efforts for some of the country’s most recognizable brands, including Wendy’s, Coca-Cola, Olive Garden, and more.

As the Chief Marketing Officer for Capital Tacos, Joel joins the growing tier-one executive team being put together by Capital Tacos’ founders to support its corporate and franchise growth across the country. He is tasked with conveying the brand’s story, developing its namesake, and working with its franchisees.

“Joel was recruited by numerous emerging and household brands, and we’re thrilled he chose Capital Tacos,” said Josh Luger, Co-Founder of Capital Tacos. “We’re all about connecting with communities and customers in unique and impactful ways, and Joel’s experience helping distinguished brands and franchisees do just that over his career is a perfect marriage.”

Bulger says his appointment to the Capital Tacos team is the most exciting opportunity he’s taken on in his professional career. The company’s commitment to scratch-made, innovative, grilled to-order Tex-Mex cuisine and ability to dish out “the absolute and unequivocal best food in the sector, and an overall quality you simply don’t find in the fast casual space”, according to Bulger, excited him and caught his attention.

“The quality of the franchise aside, it’s what the Capital Tacos brand stands for, as evidenced by the cult-like following in the communities it currently serves that make it such an appealing opportunity,” said Bulger.

How Much do Franchise Owners Make?

“Some researchers have tried to crunch the numbers with the aim of helping potential franchise owners get an idea of the income that they can expect by buying a franchise. According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers. When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.

The survey by Franchise Business Review also found that about 21 percent of franchise opportunities are in the quick-service restaurants’ industry. This is despite the fact that restaurant businesses require a bigger initial investment compared to some other businesses with almost similar profit potential. On average, franchise owners in the restaurant industry take home about 82,000 dollars a year. However, the start-up cost can be anywhere between 100,000 dollars and a million dollars.”

How Much Do Franchise Owners Make?, Franchise Direct