Capital Tacos is Welcoming Our Newest Franchisee & Opening a New Location in Oklahoma!

There’s a new Franchise Owner joining Capital Tacos, and this time, we’re headed all the way to Tulsa, Oklahoma! With her own community-focused menu item in the works and her brick-and-mortar process chugging along, we’re excited to welcome Shana Howard to our Tex-Mex franchise, and we can’t wait to see how she – and her family – grow with this new business. While we eagerly await her grand opening, let’s get to know more about Shana, why she chose Capital Tacos over other franchise opportunities, and the plans she has for her family-run restaurant!

Capital Tacos Joins Tulsa, Oklahoma with Shana Howard!

Shana’s Background

Shana Howard’s professional experience spans multiple industries and decades. In her younger years, she began in the restaurant business, working everywhere, from a couple of sandwich places and ice cream shops to a Mexican restaurant, all in front-of-house facing roles, like a waitress and ice cream scooper.

In her most recent role, Shana has worked as a Flooring Specialist since 2007, where she has handled every aspect of sales, design, estimates, and customer service, running the business within the business. From the moment Shana greeted a customer, she would assist with sourcing materials, getting appointments set, gathering measurements, and closing sales, showing that she could manage a customer experience and business system from start to finish.

Moving into Franchising

While Shana describes herself as a salesperson, thanks to her flooring experience, she also calls herself a foodie at heart. Once she made the decision to leave her flooring career and become her own boss, she knew she wanted to return to her roots in the restaurant business. Her first instinct was to look at franchises in the food service space, and that’s when Mexican and Tex-Mex fare caught her eye. While her search began with Rita’s, she moved onto Uberrito; as if by design, she found Capital Tacos franchise on Raintree Growth’s website and discovered our menu the day she would travel to Uberrito for Discovery Day.

Getting to Know Capital Tacos

While Shana had been in the middle of pursuing another franchise investment opportunity when she first discovered the Capital Tacos brand, our menu stuck with her. With each of our Tex-Mex menu items being made from scratch and grilled to order, it’s no surprise that our tasty starters and award-winning flavor profiles have not only won awards but also captured the attention of new future franchisees – including Shana Howard.

In addition to her and her family’s appreciation of the menu, she also found herself excited by the quirky and fun atmosphere of each Capital Tacos franchise location. With the pinball machines and community reflected in the decor, Shana was excited by the idea of making her own location a family-friendly place that she could leverage to offer catering and get involved with the youth sports of her area.

“I’m looking forward to getting out of the industry I’m in and doing something a little lighter. I know it’s hard work, but it’s going to be a little lighter and more fun – just a whole different environment – so it’s exciting.”

However, Shana considered her family as the most important aspect of her decision to open a Capital Tacos restaurant franchise. She’s already chosen her cousin, Chris, as her right-hand man in this endeavor, and they plan to use their new business as an opportunity to hire younger members of their family, mentor them while running their brick-and-mortar Mexican restaurant, and generally grow closer with their family along the way.

Sitting Down with Shana

As Shana prepares to open her brick-and-mortar Capital Tacos, she took a moment to sit down with our team for a quick Q&A so we could get to know each other even more. Here are a few insights she shared about her side of the process and her thoughts on the franchise process as a whole!

“What was your first impression of Capital Tacos?”

Shana: “I looked at the menu, and I thought, ‘Man, that looks good,’ but I [had] been letting God lead me on this with our prayers and all. [So], we moved forward with Uberrito, and then [it] just didn’t work out. So, the next thing to do was to contact Capital [Tacos].”

“Was there anything about attending Approval Day that stood out?”

S: “Yes, The experience I had with Raintree and Capital Tacos versus the other two franchises I reached out to and had lengthy conversations with was night and day. You guys got an A+; that’s all I [can] say.

Meeting [Co-Founder] Josh [Luger] was awesome. We went out to North Carolina and checked out the grand opening there; that was really cool. We got to try out the food, and [it was clear] they’ve got it together. They’re very professional, and they know what they’re doing. That really struck a chord with me.”

“What advice would you give to another potential franchisee candidate?”

S: “In my position – lots of prayers, that’s the first thing. For me, I didn’t know what I was doing, so each person I’ve talked to has been a teacher. Just make sure you ask lots of questions. If you don’t know the answer, ask questions, questions, questions.”

Have you considered making a career change or do you want to build a business to better yourself and your family like Shana? There’s no better way to start your own Tex-Mex restaurant and get more involved with your local community than Capital Tacos restaurant franchise! With our award-winning Tex-Mex menu, significant revenue potential, and multiple business models, this is a ground-floor opportunity anyone can join. Get started by filling out our quick quiz and connecting with our franchise support team today!

How Much do Franchise Owners Make?

“Some researchers have tried to crunch the numbers with the aim of helping potential franchise owners get an idea of the income that they can expect by buying a franchise. According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers. When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.

The survey by Franchise Business Review also found that about 21 percent of franchise opportunities are in the quick-service restaurants’ industry. This is despite the fact that restaurant businesses require a bigger initial investment compared to some other businesses with almost similar profit potential. On average, franchise owners in the restaurant industry take home about 82,000 dollars a year. However, the start-up cost can be anywhere between 100,000 dollars and a million dollars.”

How Much Do Franchise Owners Make?, Franchise Direct