Capital Tacos making Colorado debut – Fast Casual

Capital Tacos is embarking on its first franchise endeavor outside the Southeast, thanks to an agreement with father-daughter duo Jason and Marilyn Scoby to open three restaurants in the Boulder, Colorado-area.

“Marilyn and I share a deep passion for food, as well as the desire to build something together that’s our own,” Navy veteran Jason Scoby said in a company press release. “We went on a national search for a restaurant concept dedicated to true innovation and serving uniquely delicious food. That’s when we found Capital Tacos, a brand defined by a mission to deliver the most flavorful Tex-Mex out there — a flavor that’s truly been lacking here in Colorado for quite some time — and has the track record, guest recognition and awards to back it up.”

Marilyn Scoby has been in the restaurant industry since she was a teenager, working as a dishwasher, host, cook and most recently executive sous chef for a number of area restaurants. After years spent dreaming of one day owning her own restaurant, she’s thrilled to have finally accomplished just that, and is eager to work alongside her dad, who, along with her grandpa, has been a driving influence behind her love for cooking since day one.

“I probably didn’t notice it when I was younger, but food has always been big in my family,” she said in the release. “So, it shouldn’t be surprising that it’s become the focal point of my career,” Marilyn said. “After having had the chance to meet with other franchisees and taste our way through the Capital Tacos menu, the food really speaks for itself. I can’t wait to learn the recipes and show my family — and Colorado — all we can bring to the table.”

The deal with the Scobys comes less than a year after Capital Tacos announced plans to take the franchise into markets across nine states in the Southeast.

“With our Tampa-based roots, our primary franchising focus has been to build out our presence in neighboring territories and states in the Southeast during these early months,” Josh Luger, co-founder of Capital Tacos, said in the release. “However, we’ve purposely made our offering available across the country. Our brand is nationally-ranked and very well-suited to travel, and we’ll always get behind the right franchise partners whose qualifications, background, and values match those that the brand is looking for, wherever their market may be. The Scobys — and Colorado — fit the bill perfectly.”

With over 80 units active or in development, the chain is seeking qualified candidates to help further expand the franchise to select markets across the Southeast and the country more generally.

How Much do Franchise Owners Make?

“Some researchers have tried to crunch the numbers with the aim of helping potential franchise owners get an idea of the income that they can expect by buying a franchise. According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers. When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.

The survey by Franchise Business Review also found that about 21 percent of franchise opportunities are in the quick-service restaurants’ industry. This is despite the fact that restaurant businesses require a bigger initial investment compared to some other businesses with almost similar profit potential. On average, franchise owners in the restaurant industry take home about 82,000 dollars a year. However, the start-up cost can be anywhere between 100,000 dollars and a million dollars.”

How Much Do Franchise Owners Make?, Franchise Direct