Capital Tacos has named Joel Bulger as the brand’s first-ever chief marketing officer.
In his role for the Tex-Mex restaurant franchise, Bulger, who has 30 years of experience in brand marketing for companies including Wendy’s, Olive Garden and Coca-Cola, will be focused on conveying the brand’s story and working with franchisees in marketing initiatives, according to a press release.
As CMO at Zaxby’s Bulger drove all-time record sales, according to the release.
“Joel was recruited by numerous emerging and household brands, and we’re thrilled he chose Capital Tacos,” Josh Luger, co-founder of Capital Tacos, said in the release. “We’re all about connecting with communities and customers in unique and impactful ways, and Joel’s experience helping distinguished brands and passionate franchisees do just that over his career is a perfect marriage, especially given our initial franchising traction and the growth we have in front of us in the coming months and years.”
Bulger said his appointment to the Capital Tacos team is the most exciting opportunity he’s taken on in his professional career.
“The quality of the franchise aside, it’s what the Capital Tacos brand stands for, as evidenced by the cult-like following in the communities it currently serves that make it such an appealing opportunity,” Bulger said in the release. “It has a unique story to tell and a powerful position in the market. Being in the early stages of its regional and national expansion, it’s a brand I’m excited to have the opportunity to develop.”
Capital Tacos was founded in Tampa, Florida, and has expanded to four additional markets in the Southeast so far this year.