Capital Tacos has named Joel Bulger as the brand’s first-ever chief marketing officer.

In his role for the Tex-Mex restaurant franchise, Bulger, who has 30 years of experience in brand marketing for companies including Wendy’s, Olive Garden and Coca-Cola, will be focused on conveying the brand’s story and working with franchisees in marketing initiatives, according to a press release.

As CMO at Zaxby’s Bulger drove all-time record sales, according to the release.

“Joel was recruited by numerous emerging and household brands, and we’re thrilled he chose Capital Tacos,” Josh Luger, co-founder of Capital Tacos, said in the release. “We’re all about connecting with communities and customers in unique and impactful ways, and Joel’s experience helping distinguished brands and passionate franchisees do just that over his career is a perfect marriage, especially given our initial franchising traction and the growth we have in front of us in the coming months and years.”

Bulger said his appointment to the Capital Tacos team is the most exciting opportunity he’s taken on in his professional career.

“The quality of the franchise aside, it’s what the Capital Tacos brand stands for, as evidenced by the cult-like following in the communities it currently serves that make it such an appealing opportunity,” Bulger said in the release. “It has a unique story to tell and a powerful position in the market. Being in the early stages of its regional and national expansion, it’s a brand I’m excited to have the opportunity to develop.”

Capital Tacos was founded in Tampa, Florida, and has expanded to four additional markets in the Southeast so far this year.

How Much do Franchise Owners Make?

“Some researchers have tried to crunch the numbers with the aim of helping potential franchise owners get an idea of the income that they can expect by buying a franchise. According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers. When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.

The survey by Franchise Business Review also found that about 21 percent of franchise opportunities are in the quick-service restaurants’ industry. This is despite the fact that restaurant businesses require a bigger initial investment compared to some other businesses with almost similar profit potential. On average, franchise owners in the restaurant industry take home about 82,000 dollars a year. However, the start-up cost can be anywhere between 100,000 dollars and a million dollars.”

How Much Do Franchise Owners Make?, Franchise Direct