Capital Tacos, a Tex-Mex chain from Tampa, Fla., plans to expand west of the Mississippi River for the first time with three locations in the Boulder area.

Jason and Marilyn Scoby, a father-daughter entrepreneurial pair, made the deal with Capital Tacos to bring the restaurants to Colorado, beginning early next year. They’re eyeing Boulder and Longmont for the outposts.

The brand started with humble roots in 2013 as a corner restaurant in Land O’Lakes, Fla. Now, it spans more than 80 stores – active and under development – across state lines. The menu includes quesadillas, nachos, fries, tacos, burritos, bowls and more.

One of the elder Scoby’s reasons for the partnership with Capital Tacos might come off as controversial to some residents, as he called Tex-Mex “a flavor that’s truly been lacking here in Colorado for quite some time.”

Coloradans are passionate about tacos. While Illegal Pete’s and Torchy’s Tacos count as fan-favorite chains, myriad food trucks, taquerias and mom-and-pop spots occupy special places in the hearts of residents. Tacos Aya Yay in Lafayette, Xicamiti La Taqueria Bistro in Golden, Slope & Hatch in Glenwood Springs and La Calle Taqueria y Carnitas in Denver all recently ranked on Yelp’s list of the 100 best taco joints in the U.S.

Josh Luger, co-founder of Capital Tacos, highlighted his team’s main franchising focus as building out the chain in the Southeast U.S.

But “our brand is nationally-ranked and very well-suited to travel, and we’ll always get behind the right franchise partners whose qualifications, background, and values match those that the brand is looking for, wherever their market may be,” he said in a Tuesday statement. “The Scobys – and Colorado – fit the bill perfectly.”

How Much do Franchise Owners Make?

“Some researchers have tried to crunch the numbers with the aim of helping potential franchise owners get an idea of the income that they can expect by buying a franchise. According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers. When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.

The survey by Franchise Business Review also found that about 21 percent of franchise opportunities are in the quick-service restaurants’ industry. This is despite the fact that restaurant businesses require a bigger initial investment compared to some other businesses with almost similar profit potential. On average, franchise owners in the restaurant industry take home about 82,000 dollars a year. However, the start-up cost can be anywhere between 100,000 dollars and a million dollars.”

How Much Do Franchise Owners Make?, Franchise Direct