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The Tex-Mex taco franchise chain has named Joel Bulger the brand’s first chief marketing officer, the company said Thursday.

Bulger is the former CMO of Zaxby’s, but his resume also includes stints at Wendy’s, Coca-Cola, Olive Garden and other brands.

At Tampa, Fla.-based Capital Tacos, Bulger is part of an effort to build infrastructure for both corporate and franchise growth across the country. He is tasked with conveying the brand’s story, developing its namesake, and working with franchisees to bring its menu to as many people and markets as possible, the company said.

“Joel was recruited by numerous emerging and household brands, and we’re thrilled he chose Capital Tacos,” said co-founder Josh Luger in a statement. “We’re all about connecting with communities and customers in unique and impactful ways, and Joel’s experience helping distinguished brands and passionate franchisees do just that over his career is a perfect marriage, especially given our initial franchising traction and the growth we have in front of us in the coming months and years.”

With locations mostly in Florida, Capital Tacos said it has more than 80 locations open or in development, though its website lists eight units, including express and “digital kitchen” formats.

How Much do Franchise Owners Make?

“Some researchers have tried to crunch the numbers with the aim of helping potential franchise owners get an idea of the income that they can expect by buying a franchise. According to a survey done by Franchise Business Review involving 28,500 franchise owners, the average pre-tax annual income of franchise owners is about 80,000 dollars. However, this number should be taken with a grain of salt bearing in mind that it could be inflated by high incomes of a few top performers. When researchers accounted for the inflations caused by the few top franchises, it was established that the average annual income of 51 percent of franchisees is less than 50,000 dollars. The study also found that only 7 percent of franchise owners earn over 250,000 dollars a year.

The survey by Franchise Business Review also found that about 21 percent of franchise opportunities are in the quick-service restaurants’ industry. This is despite the fact that restaurant businesses require a bigger initial investment compared to some other businesses with almost similar profit potential. On average, franchise owners in the restaurant industry take home about 82,000 dollars a year. However, the start-up cost can be anywhere between 100,000 dollars and a million dollars.”

How Much Do Franchise Owners Make?, Franchise Direct