We’ve said it before and we’ll say it again: Capital Tacos should not exist. But somehow, we’ve managed to not only stay in business, but we’ve also grown beyond our wildest dreams and helped Franchise Owners create lasting wealth and freedom along the way, too! This month, we’re moving north to the capital of North Carolina with the help of one eager, hardworking family: the Robertsons. So, let’s take a moment this November to get to know David, Silvia, and Alex Robertson as they join the Capital Tacos Tex-Mex franchise family!
: Allow Us to Introduce the Robertson Family, Our Raleigh, North Carolina Franchisees!
From Tech to Tacos
Each member of the Robertsons family has their own background and brings their unique strengths to their new fast-casual restaurant business venture with Capital Tacos. For years, David has held roles in the IT and tech industries, most recently as a VP of Alliance Partnerships, as well as other professional roles that have allowed him to lead people in the corporate world. With his understanding of metric-driven organizations and the leadership involved, his ability to build a team and develop a productive, happy culture will be invaluable as they launch their first taco franchise location.
On the other hand, Silvia has maintained her role as the homemaker of the family, playing the “team mom” for their childrens’ sports, an energy she plans to implement in their catering and events efforts. Additionally, the Robertsons plan to bring their son Alex on board so he can learn the ins and outs of the restaurant business before taking on a more prominent role later on – potentially after expanding with two or more Tex-Mex franchise locations in the near future!
Starting a Mexican Restaurant through Franchising
Many passionate potential entrepreneurs join the restaurant business by opening a brick-and-mortar location with their own menu. However, this wasn’t an option the Robertsons considered. Instead, the couple wanted a proven business model with structure, established branding, and a great framework for success in order for them to break into food service. While neither David nor Silvia brought any prior restaurant experience with them, they made up for it with their belief in themselves and confidence in their management skills
“Silvia and I have reached our empty nest stage and have always planned to do something from an entrepreneurial standpoint to set up our future retirement exit. We never believed that my corporate job alone would put us in that position, [so we] are looking to build [a] business that we can extend with our family. Capital Tacos is the start of that.”
With Raleigh quickly becoming a destination for people from all over the country, the Robertsons believe that the lack of good Tex-Mex in the area makes it the perfect opportunity for Capital Tacos’ menu to capture the market, and they plan to do it through their brick-and-mortar presence and by catering in their local communities.
Why Capital Tacos Was Right for the Robertsons
David first discovered the Capital Tacos restaurant franchise through some quick internet research. Because the Robertsons had already chosen Tex-Mex as their preferred cuisine, he immediately clicked with our fast-growing popularity and younger reputation in the fast-casual restaurant market. However, it was the education process, their meeting with our team, and our culture that helped them confirm their decision to move forward with Capital Tacos over competitor’s franchise brands like Torchy’s Taco and Velvet Taco.
“When Silvia and I considered what style of food we thought Raleigh could use more of, it was good Tex-Mex. There have been a few recent entrants in the market that have proven that, but there is a lot of market capture available in this city [and] we believe Capital Tacos has the right formula for that.”
The Capital Tacos’ authentic, chef-created Tex-Mex menu was a major factor in David and Silvia’s decision to move forward, and it was the food, combined with the experience they had on Approval Day, that gave them all the confidence they needed to begin the process of opening their first family restaurant.
Goals for the Family Business
Together, David and Silvia (and Alex!) are looking forward to seeing how the Raleigh market responds to the authentic Tex-Mex flavors of their Capital Tacos. However, they don’t plan on stopping there; both agreed to start with a brick-and-mortar business model because it would give them the best chance to hit the revenue goals they’ve set for themselves.
From there, the Robertsons have created growth goals in stages, with their first year being focused on becoming profitable and learning what it takes to be successful. As they move into their second year, the couple will look into planning for their second taco franchise location – and potentially even add a taco trailer unit into the mix later on! Ultimately, they envision operating 3-5 taco franchise units over the next 7-10 years, with both David and Silvia living a semi-retired life in the next 10 years while their son takes over much of the daily operations.
While even David knows their goals are ambitious, he recognizes that they each have more to learn as they move forward, keeping them humble and excited for the growth they hope to achieve!
Chatting with the Happy Couple!
The entire Capital Tacos team is excited to welcome David, Silvia, and their son to our restaurant franchise family, but it was clear from our recent Q&A conversation with them that they’re just as thrilled as we are. Let’s dive into a few of the answers they gave us as they prepare to introduce #TexMexDoneRight to Raleigh!
“What did you find particularly appealing about interacting with Capital Taco’s corporate team during Approval Day?”
David Robertson: “I spent a lot of time with both Shanley and Josh asking all the dumb questions I could muster. They not only had great information and genuine care for their franchise brand, they were empathetic to our approach and [had] ideas for how we could fit into the team.”
“What set Capital Tacos apart, in your eyes, from other franchise investment opportunities in the restaurant industry?”
D: “Capital Tacos is exactly the size and growth pattern I was hoping to capture: a hot franchise brand with great food that is ramping nationally but not [yet] mature in the market.”
“What excites you most about opening your own Capital Tacos?”
David: “I am so excited to [own] a business with my wife and son, and [I’m] especially excited that we are doing it with a brand and people that we are [look forward] to working with.” We’re thrilled to welcome David, Silvia, and Alex Robertson to the Capital Tacos family and can’t wait to see how they grow their Raleigh, North Carolina taco franchise location! Just like the Robertsons, have you ever considered starting or getting involved with an established business so you can pass down a reliable revenue generator to your children? If so, the fun environment, chef-created Tex-Mex menu, and multiple franchise business models of Capital Tacos can help you make it happen! Take our quick, 1-minute match quiz to see if you qualify to get started