Up-and-coming fast-casual Tex-Mex brand Capital Tacos is expanding its reach beyond its five restaurants in the Tampa Bay area with the January announcement of a franchising partnership with virtual restaurant company CloudKitchens.
Over the next few quarters, Capital Tacos hopes to expand its reach to Orlando, Atlanta, Miami, Nashville, and Charlotte through delivery-only restaurants run mainly by franchisees.
“Our goal with building the Capital Tacos brand is direct and comprehensive.,” Josh Luger, co-owner of Capital Tacos said in a statement. “We never felt the restaurant industry was in need of another taco shop, but it was in desperate need of a company that rewards hard work, is based on inclusivity and remembers to have fun along the way.”
Capital Tacos currently has 70 locations in development, with the first three brick and mortar franchised stores opening in the Tampa area. By the end of 2022, the brand hopes to open 15-20 more locations in select markets, mainly in the Southeast.
“We serve over 100 menu items, featuring over 10 different proteins, and have a deep and diverse menu with something for everyone. In fact, tacos make up less than half of our sales,” Luger told Nation’s Restaurant News.
The average check is $28.50 and average unit size is 2,000 square-feet.